Marketing techniques (offline and online)
About Course
Why Take This Course?
- Comprehensive Coverage: This course provides a complete look at both traditional and modern marketing techniques, giving students the ability to develop fully-rounded strategies.
- Real-World Examples: By studying how top brands like Reliance, Amul , and Nike implement marketing, students can apply proven strategies to their own businesses.
- Hands-On Learning: Each lesson includes practical steps and exercises, ensuring that students not only learn the theory but also understand how to apply it.
- Focus on Modern & Traditional Techniques: You’ll not only learn how to run a successful social media campaign or SEO strategy, but also master offline tactics like bundle selling, experiential marketing, and print advertising.
Course Content
Module 1: Introduction to Marketing
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What is Marketing?
00:00 -
Offline vs. Online Marketing
00:00
Module 2: Offline Marketing Techniques
Module 3: Online Marketing Techniques
Module 4: Advanced Marketing Techniques
Module 5: Conversion Optimization Techniques
Module 6: Case Studies & Practical Applications
Module 7: Final Project
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